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We Optimize
Human Experiences

To Create Legendary Businesses

We are an insights-led research consultancy that specializes in applying the science of human psychology and behavior to brands and business challenges.

Human Understanding. Contextual Awareness. Applied Insights.

We Know Your Space

For over 60 years, we’ve helped thousands of brands worldwide become an essential part of people’s lives. Standing on our industry-defining service, we’re grounded by a rare combination of tailor-made research, a deep understanding of human behavior, and operational expertise. Our relentless focus on bringing all three elements to every engagement is what drives the actionable recommendations we deliver—and helps transform your business.

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Local Media
Local Media
Local Media
Local Media
If you’ve ever watched local news, grabbed a newspaper, or listened to a radio station, you likely know our work.
CPG
CPG
CPG
CPG
If you’ve ever used office supplies, an electric toothbrush, or salt for a water softener, you likely know our work.
Games
Games
Games
Games
If you’ve ever hit the top of a leaderboard, finished a quest, bought gaming accessories, or played any sort of mobile or video game, you likely know our work.
National TV & Video
National TV & Video
National TV & Video
National TV & Video
If you’ve ever bought satellite TV, binge-watched a cable show, or followed a televised golf tournament, you likely know our work.
Food & Beverage
Food & Beverage
Food & Beverage
Food & Beverage
If you’ve ever read a nutrition label, bought organic, or changed what’s in your shopping cart, you likely know our work.
Quick Service Restaurant
Quick Service Restaurant
Quick Service Restaurant
Quick Service Restaurant
If you’ve ever had a pizza delivered, browsed a fast food menu, or purchased a coffee on the go, you likely know our work.
Retail
Retail
Retail
Retail
If you’ve ever window shopped, used a gift card, or bought something online, you likely know our work.
Global TV and Video
Global TV and Video
Global TV and Video
Global TV and Video
If you’ve ever watched TV in Indonesia, channel surfed in Spain, or caught a newscast in the UK, you likely know our work.
Travel & Hospitality
Travel & Hospitality
Travel & Hospitality
Travel & Hospitality
If you’ve ever walked through an airport, enjoyed in-flight entertainment, or flown first class, you likely know our work.
Auto
Auto
Auto
Auto
If you’ve ever gone for a test drive, bought a car, or given a motorcycle a go, you likely know our work.
Esports
Esports
Esports
Esports
If you’ve ever watched a video game tournament from a stadium seat or a livestream, followed a professional gamer on social media, or looked at sponsoring an Esports event, you likely know our work.
Consumer Electronics
Consumer Electronics
Consumer Electronics
Consumer Electronics
If you’ve ever linked up a smart home item, bought a mobile phone, or purchased the latest gaming console, you likely know our work.
Financial Services
Financial Services
Financial Services
Financial Services
If you’ve ever made a deposit, customized your checks, or gotten car insurance, you likely know our work.
Sports
Sports
Sports
Sports
If you’ve ever gone to a speedway, attended a baseball game, or watched a Big Ten football game, you likely know our work.
Studios
Studios
Studios
Studios
If you’ve ever taken tips from a talk show, seen an animated film with your kids, or enjoyed celebrity news, you likely know our work.

Unique Offerings

Magid Mentions

Let’s Talk

No matter the size or urgency of your challenge, we have experts who can help you work through it. Tell us a little about what is going on, and we will connect you to the right people.