Financial Services
Financial service companies operate in an extremely competitive industry where the sheer number of companies, and their resultant marketing efforts, causes brands and messaging to get lost in the mix. To address these challenges, Frank N. Magid Associates works with financial services companies to define their brands, formulate targeted communications strategies, and develop messaging that resonates with the consumer. In any economic environment, Magid is able apply our consumer lens in ways that enable our financial services clients to break through the clutter and attract the right consumers with the right message.
Case Study
Analyzing the Upside Revenue Opportunities of Newspaper Companies to Inform a Hedge Fund's Investment Strategy
An investment firm dedicated to distressed assets and equities in hedge funds and structured funds was looking for guidance regarding investing in distressed newspaper equities. Leveraging its fifty years of newspaper industry expertise, Frank N. Magid Associates developed a methodology to analyze newspaper groups based on the key attributes necessary to achieve strong financial growth following re-structuring. Magid used this method to analyze over twenty-five newspapers within five major newspaper holding companies to compare the upside revenue opportunities of each newspaper group. This analysis allowed the investment firm to identify and prioritize investments in distressed newspaper equities to realize the most ROI. Based on the result of this investment consultation, the investment firm asked Magid to analyze its investment thesis for another newspaper group.
An Insurance Company Selects Magid as a Strategic Partner to Provide Insights Regarding the Drivers of Consumer Loyalty
In order to maintain and grow its business amidst a crowded competitive environment and the fickle insurance consumer, a leading US insurance company partnered with Frank N. Magid Associates to better understand and improve customer loyalty. Magid implemented sophisticated statistical modeling to identify the drivers of preference and the products, services and messaging that could increase preference, all framed within the company’s key brand strengths. These insights provided actionable tools that increased customer acquisition and retention, and remain the pillars of the firm’s C-level strategy. As a result of the success of the strategy, Magid is considered a strategic partner and is invited to contribute formally and informally on all issues related to the company's customer, product, brand, media, and marketing strategy.
Conducting a Macroeconomic, Competitive, and Management Analysis and an Assessment of Financial Model Assumptions to Guide an Investment in a Major US Multimedia Company
Leveraging its expertise of the television, publishing and digital media industries, Frank N. Magid Associates conducted a deep-dive analysis of one of the largest multimedia companies in the US for a distressed debt and credit-focused private investment firm. This comprehensive analysis included a macroeconomic overview of the broadcasting, publishing and digital media industries, a competitive analysis of the company’s key assets within these industries, management issues that could influence the value of the company’s assets, and a critique of the assumptions of the investment firm’s financial model for the multimedia company. As a result of this analysis, the firm opted not to invest in the distressed debt of the company based on negative findings related to the company’s television station potential and management weaknesses.
