Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Monday, March 11, 2013

More millennial viewers are enjoying television and they are more accepting of advertising.

Tuesday, December 18, 2012

YuMe, a leading provider of digital brand advertising software and services, in conjunction with Frank N. Magid Associates, Inc., a leading research-based strategic consulting firm, today announced the results of an extensive survey on the future of Connected TV in the marketplace. The study includes insight into rapidly-growing adoption rates, analysis of components in the broader Connected TV environment, and many details about Connected TV and Smart TV adopters and their preferences.

Thursday, December 6, 2012

a white paper from Frank N. Magid Associates:

While all current trends indicate that television viewership and advertising expenditures are still vital components of the media marketplace, TV viewership does face a number of challenges, including fragmentation, technology-enabled time shifting, and the distraction of mobile multitasking.

To its advantage, TV is a proven medium. The high-definition picture and sound provided by television is superior to any medium in delivering emotional impact, enabling highly effective brand and awareness building.

Tuesday, November 20, 2012

Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall: