Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Friday, August 3, 2012

New York, NY, July 31, 2012 — 58% of American mobile consumers aged 12-64 now use smartphones (76% among those under age 44), tablet usage has grown from 0 to 34% in two years, and both types of devices will continue to show strong growth through 2013, according to the June 2012 Mobile Content Study conducted by Frank N. Magid Associates, Inc.

Wednesday, June 27, 2012

New Study from Magid and PlayFirst Shows Tablets and Gaming Are Made For Each Other; Tablet Emerging as Premium Gaming Platform

PlayFirst, a leading creator of mobile fun for family and friends, and Frank N. Magid Associates, Inc., a leading media and entertainment research firm, today announced "Tablet and Smartphone Gaming Trends", results from the annual study entitled "Magid Media Futures(TM): Mobile 2012".

Tuesday, June 12, 2012

The number of people who connect their televisions to the Internet is growing rapidly, with one out of five consumers now using their video game consoles, Blu-ray players or other devices to bring the Web to their TV screens, according to a new national study from Frank N. Magid Associates.

Sunday, June 10, 2012

Predictable. For years, that is what the 4 p.m. and 5 p.m. television ratings reports were like in New York City and dozens of other cities.

Whatever station had “The Oprah Winfrey Show” would win at 4, the most common time for the daytime talk show. And it would win at 5, too, because much of Ms. Winfrey’s audience would stick around for the local news.