Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Thursday, December 6, 2012

a white paper from Frank N. Magid Associates:

While all current trends indicate that television viewership and advertising expenditures are still vital components of the media marketplace, TV viewership does face a number of challenges, including fragmentation, technology-enabled time shifting, and the distraction of mobile multitasking.

To its advantage, TV is a proven medium. The high-definition picture and sound provided by television is superior to any medium in delivering emotional impact, enabling highly effective brand and awareness building.

Tuesday, November 20, 2012

Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall:

Friday, September 7, 2012

An August national survey of nearly 3,300 Americans between the ages 18 and 85, conducted by research company Frank N. Magid Associates, details the current composition of the two major political party coalitions that are more distinct from one another than at any other time in the past 50 years--perhaps even since the Great Depression.

Thursday, August 30, 2012

Amazon announced this morning that the Kindle Fire is sold out, bringing the probability that the company will announce a new tablet at next week’s LA press event to roughly 1,000 percent. More surprising is Amazon’s claim that “in just nine months, Kindle Fire has captured 22 percent of tablet sales in the U.S.”