Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Magid Generational Strategies™ Reveals America’s Newest Generation
Saturday, April 28, 2012

(Sherman Oaks, CA) Monday, April 30, 2012 – Magid Generational Strategies™, a division of Frank N. Magid Associates, Inc., today released new research that identifies unique traits and characteristics of the generation of Americans born after the Millennial Generation.  The research includes more than 50 quantitative surveys totaling over 150,000 interviews, as well as hundreds of ethnographic and qualitative research sessions. 

There's Gold In The Golden Years
Monday, April 9, 2012

The most popular TV shows this season for one large, wellto- do demographic group that is virtually ignored by media buyers are NCIS, Dancing With the Stars, NCIS: Los Angeles and The Mentalist. The group is adults 55-64, the first wave of Baby Boomers.

Broadcasting & Cable
Study: News Apps Net Readers' Trust
Wednesday, April 4, 2012

Consumers who read their news through branded mobile apps exhibit a higher level of trust and devotion than through those who get their news from websites, according to a study released Wednesday by the Newspaper Association of America at its mediaXchange conference here.

NetNewsCheck
Zynga Seeks to Match Up Players for Online Games
Wednesday, March 7, 2012

There is an old saying that if you have two real friends, you should count yourself lucky. No doubt. But you are going to have a hard time playing FarmVille.

New York Times