Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Tuesday, August 21, 2012

The Online Publishers Association (OPA) has released a study providing insight into the developing attitudes and behaviors of today’s smartphone consumer.

The study found that over two-thirds of U.S. smartphone owners reported that they “cannot live without” their smartphones. Aside from making phone calls, 93% of smartphone users regularly access content and information above any other activity, followed by accessing the Internet (59%) and checking email (58%).

Tuesday, August 21, 2012

One of the most detailed studies undertaken on connected TVs to date has found that about connected TV consumers prefer ad-supported content to paid, ad-free content.

A new survey pushes the idea that connected TVs will be a big opportunity for TV advertisers, per research conducted by Frank N. Magid Associates, commissioned by digital advertising company YuMe.

Connected TVs are growing, 30% of Internet-connected households have some form of connected TV, the survey notes.

Friday, August 3, 2012

New York, NY, July 31, 2012 — 58% of American mobile consumers aged 12-64 now use smartphones (76% among those under age 44), tablet usage has grown from 0 to 34% in two years, and both types of devices will continue to show strong growth through 2013, according to the June 2012 Mobile Content Study conducted by Frank N. Magid Associates, Inc.

Wednesday, June 27, 2012

New Study from Magid and PlayFirst Shows Tablets and Gaming Are Made For Each Other; Tablet Emerging as Premium Gaming Platform

PlayFirst, a leading creator of mobile fun for family and friends, and Frank N. Magid Associates, Inc., a leading media and entertainment research firm, today announced "Tablet and Smartphone Gaming Trends", results from the annual study entitled "Magid Media Futures(TM): Mobile 2012".