Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Virtual Goods Spending Topped $2 Billion In U.S. In 2011
Wednesday, February 29, 2012

The virtual goods economy is certainly not in a recession.

Spending on virtual goods in online and social games rose in 2011 to more than $2.3 billion, up from $1.8 billion in 2009.

USA Today
Super Bowl Ads That Pass The Magid Test
Wednesday, February 8, 2012

“Which ads were your favorites?” It’s a common question following the Super Bowl each year, as ordinary viewers voice their opinions on the advertising world’s most stressed-over handiwork.

Then the professional analysts take over, dissecting it all from a myriad of angles: social media buzz, originality, humor, and this year, even politics. The differences in the lenses used to evaluate the commercials are vast, and those differences account for spots leaping to the top of some lists while sliding to the bottom of the heap on others.

Metacafe Morphs into Entertainment Network for M.E.N.
Monday, January 16, 2012

Metacafe, a website that specializes in short-form video entertainment in the categories of movies, video games, sports, music, and TV, has morphed into the Metacafe Entertainment Network, or M.E.N.

To meet growing demand for premium short-form video content Metacafe introduced M.E.N. back on Sept. 29, 2011. It’s a collection of owned-and-operated sites and preferred publisher partners that represent an online entertainment network for young men.

Search Engine Network
Gaikai Predicts Death Of Game Consoles
Friday, January 13, 2012

What would happen if one of the big three console manufacturers dropped out of the console race?

That is what was hinted at CES this week when Nanea Reeves, CPO of Gaikai, predicted that one of the current console makers would be making a next generation device. Gaikai is a cloud-based gaming company that streams full games to web browsers.

WebProNews