Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Wednesday, May 30, 2012

His kids might commandeer the TV before bedtime, but online game designer John Comes still gets his prime-time fix. Just on a smaller screen.

Wednesday, May 30, 2012

Tremor Video, the largest independent online video technology company, today unveiled a study that finds shifting online video viewing habits, indicating that viewers are moving seamlessly across devices and accessing video content wherever they are, no matter the device. Viewers have entered a connected content culture where they expect entertainment regardless of space, time, networks or creators.

Sunday, May 13, 2012

The momentum in social online games may be slowing, especially among the most fervent fans — girls and women.

Among girls ages 12 to 17 who are active on social networks, about 43% currently play social online games each week, down from 54% last year, according to a new survey by researcher Frank N. Magid Associates. Play by women ages 25 to 44 and active on networks declined to 36% from 40%.

Thursday, May 10, 2012

The popularity of online social games may be dampening, but overall interest in video games is on the rise.

A majority (54%) of Americans play video games each week, up from 50% last year, according to new research from the Magid Media Futures 2012 study. Nearly six out of 10 (58%) men, aged 8-64, play weekly, up from 53% last year. Among women, weekly gamers rose to 51% from 48% last year.