Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Friday, September 7, 2012

An August national survey of nearly 3,300 Americans between the ages 18 and 85, conducted by research company Frank N. Magid Associates, details the current composition of the two major political party coalitions that are more distinct from one another than at any other time in the past 50 years--perhaps even since the Great Depression.

Thursday, August 30, 2012

Amazon announced this morning that the Kindle Fire is sold out, bringing the probability that the company will announce a new tablet at next week’s LA press event to roughly 1,000 percent. More surprising is Amazon’s claim that “in just nine months, Kindle Fire has captured 22 percent of tablet sales in the U.S.”

Tuesday, August 21, 2012

The Online Publishers Association (OPA) has released a study providing insight into the developing attitudes and behaviors of today’s smartphone consumer.

The study found that over two-thirds of U.S. smartphone owners reported that they “cannot live without” their smartphones. Aside from making phone calls, 93% of smartphone users regularly access content and information above any other activity, followed by accessing the Internet (59%) and checking email (58%).

Tuesday, August 21, 2012

One of the most detailed studies undertaken on connected TVs to date has found that about connected TV consumers prefer ad-supported content to paid, ad-free content.

A new survey pushes the idea that connected TVs will be a big opportunity for TV advertisers, per research conducted by Frank N. Magid Associates, commissioned by digital advertising company YuMe.

Connected TVs are growing, 30% of Internet-connected households have some form of connected TV, the survey notes.